Friday, September 11, 2009

"When everyday movements seem impossible"








I found these images in an issue of "Communication Arts." They were used for an advertising campaign for a product effective at reducing pain in both hand and knee joints when applied directly. Their headline reads, "When everyday movements seem impossible." I was intrigued when I saw these images and it made me wonder why they were using such extreme perspectives. I think the advertisements look great and playful.

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